How To Profitably Pay for
The Key In Any Commission-Based System Is To Balance Supplier Compensation with Your ROI
With pay-for-results SEO, you are essentially asking your supplier to invest in your business. As such, they are going to want assurances of sharing in rewards if successful. Conversely, you will need a way to terminate the relationship if it doesn't work or, in some cases, works too well.
Do It Yourself, Do It for Hire, or Do It On Commission?
There are ways to "partition" the content additions to your site so that it will either cost less, take less time or create less risk. As with all things there are a balance. For example, you may wish to write your own product/service descriptions, or company profile since you know the nuances of these best. You may want to outsource areas such as commenting on various Linked In groups related to your industry. And you may decide to have your articles written on a commission-basis to increase their volume and timeliness (and be able to use them simultaneously as email newsletters to keep qualifying the prospects in your pipeline.)
- Self-Created Content - This clearly provides more information accuracy and depth, but can take a long time (in truth often never gets done).
- Pay for All Content - This means the content will more likely be completed, but of course will require much more oversight.
- Pay for Performance Fixed Contract - This of course will be lower in risk since it it performance based, but may be difficult to terminate.
- Pay-for-Performance with "Escape" clauses - This may cost more but includes the ability to terminate the program.