Conformance1’s monthly Sales and Marketing Professionals Salary Report is a comprehensive resource that provides valuable insights into compensation trends across the sales and marketing sector. Whether you’re a job seeker, employer, or researcher, this report offers data and analysis to help you understand the changing sales and marketing job market.
What’s Inside the Report?
Our report looks into salary trends for marketing, advertising, and communications roles, from executive and C-suite positions to entry-level coordinators and associates. Here’s what you’ll find:
- Salary Ranges by Position: Explore compensation spectrums for various roles, showcasing the financial progression within the sales and marketing field.
- Geographical Variations: Understand how location impacts earning potential with insights into regional salary differences.
- Industry Comparisons: Discover how compensation varies across industries, highlighting sector-specific trends and opportunities.
Our Methodology
To ensure accuracy and relevance, we gathered publicly available salary data from job postings on Indeed.com using advanced web scraping techniques. This approach allows us to provide up-to-date, market-reflective insights.
Job postings have been categorized according to seniority level:ate, market-reflective insights.
- Executive Level: Executives in this category often hold titles such as CEO/COO, President or VP of Marketing, Head of Marketing, Chief Brand Officer, and more. They often decide the marketing function of a business by setting organization-wide marketing, brand and growth strategy, and the strategic direction of marketing initiatives business-wide.
- Senior Management: Senior managers often serve as directors of branding, growth, product marketing, creative strategy, etc. They often authorize budgets, set strategy, and oversee multiple managers and individual contributors.
- Management/Lead: Managers oversee teams and execution plans for a marketing channel. Titles in this category may include Marketing Manager, Product Marketing Manager, Creative Manager, or Media Buying/Planning Manager. Lead roles (or senior individual contributors) have deep expertise and contribute to teams below managers who prepare reports for more senior staff. Lead roles can include Senior Product Marketing Manager (no reports), Senior Strategist, Marketing Lead, or Senior Analyst.
- Specialist/Strategist: Those in this category may oversee a marketing channel as an end-to-end contributor. They may plan, execute, and optimize marketing work with measurable goals or partner with a Manager/Director for strategy alignment, budget, and cross-team coordination. Titles may include Digital Marketing Specialist, SEO Specialist, Paid Social Specialist, Content Strategist, etc.
- Coordinator: Coordinators and similar positions support the marketing team’s execution and operations in a lower capacity, including preparation, quality assurance, scheduling, and basic reporting. They may perform the day-to-day marketing tasks and manage individual marketing campaigns and channels. Titles may include Marketing Coordinator, Marketing Assistant, Junior Marketer, Media Coordinator, etc.
How You Can Use This Report
- Job Seekers: Gain clarity on expected salary ranges for desired roles and locations, empowering readers to make informed career decisions.
- Employers: Benchmark compensation packages against industry standards to attract and retain top talent in a competitive market.
- Researchers and Analysts: Leverage the data to study trends, identify patterns, and better understand the sales and marketing job market.