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Buyer Monitoring Lets You Know When To Close...And How

Are you looking for more ways to move your customers further down the conversion funnel?

Maybe you have confirmed a basic level of interest but can't seem to turn that into sales. Now you can stop waiting around for people to convert. We can help you identify more qualified leads by pinpointing specific types of buyer interest and targeting them for more effective marketing campaigns

Why Use Buyer Interest Monitoring?
Our Buyer Interest Monitoring Program identifies particular customer interests to help determine the most effective, first-time closing, up-selling and cross-selling opportunities as well as optimize all of your marketing efforts by learning what offers, approaches and information are most effective. Our Buyer Interest Monitor program will help your company:
  • Gather more data about your prospects
  • Identify lead qualification levels
  • Nurture leads toward sale
  • Guide your overall marketing approach
  • Enhance existing content marketing campaigns
  • Improve marketing effectiveness
  • Reduce marketing costs and increase overall revenue

More Buyer Reaction Means More Interest

Our prospect-specific reports, newsletters and auto responders contain targeted messages with opportunities to collect a wealth of data that helps pinpoint specific levels of interest and additional information about your potential customers. We will send you data reports from these mailings with information about your visitor's interests based on where they have clicked through. Our services help you deliver pointed advertising messages and follow-up protocol to different leads based on their past website activity. Your sales team can integrate this information into your customer relationship management system or other sales tracking program.



Capturing Buyer Data from Every Encounter
Sending unmonitored emails to interested customers isn't enough. The bigger your prospect list, the harder it is to know when is the best time to recontact a particular prospect - particularly if you haven’t yet communicated personally.

Here’s the better way to gage prospect interest:
  • Once you have captured contact information from potential customers, you can continue to collect data on their activity and interest level by pro-actively sending topic-specific communication.
  • By “micro-targeting” content in this way, we will continue to monitor the buying stage your leads by tracking who opens each email and which links they follow within the emails (another key interest definer).
  • Each link has a specific landing page that directs potential customers to more opportunities to convert, and every action they take is recorded and analyzed to help you make more informed business decisions with your marketing campaign.
  • When you know more about your leads, it is easier to customize a marketing campaign that is more likely to make them convert.

Our Buyer Interest Monitoring Program identifies particular customer interests to help determine the most effective, first-time closing, up-selling and cross-selling opportunities as well as optimize all of your marketing efforts by learning what offers, approaches and information are most effective.